When it comes to social media marketing, if you are not using a social media content calendar, you are losing out on many levels. With a social media content calendar, you will be able to organize, plan and maintain all of your social content. Small businesses spend upwards of six hours each week on social media. That is practically an entire work day spent on creating and scheduling social media content.That does not include any other marketing efforts like newsletters, blog posts etc.
With all the social media platforms you may be on, creating content on a consistent basis is most likely not happening. In order to make social media work for you, you need to come up with a strategy and be consistent. Using a social media calendar will make your marketing efforts much more successful and less stressful.
Below are five steps to help you plan and organize your
social media content.
1. Time blocking
Instead of spending hours per week on creating your social media content, block out an entire day each month and plan out the next month of content. If you are brave, go for 3 months! To make it easy, use the first of each month as your social media planning day. By doing this, you will have saved hours of your time and can now dedicate that extra time to other important things.
2. Figuring out and creating content buckets
Coming up with categories to place your content into is probably one of the most important steps to getting organized. By doing this, you will know exactly what type of content you will be sharing with your audience each day. The next step is to actually come up with the content.
Here are some ideas you can think about for your content categories.
- Review your older posts and see which ones brought the most engagement with your followers. This could be turned into a funny meme or a video.
- Check out your competitor’s pages for ideas. Maybe they had a fun Q & A session that really resonated with their audience. You can try the same.
- Re-purposing old content is a great way to come up with something new. Provide a spin on it by coming up with a video or infographic and you have something new to share from something old.
- Viral videos are all the rage. This is another content category you can use.
When it comes to categories, be creative and experiment with different buckets. If something falls flat, cross it off your list. If you are really busy and need to free up some time, one of the best things you can do is hire a company to write custom social media content for you. Emphatic.co is my go to since my business is really growing and I just don’t have the time to come up with fresh content. You give them all the information about your business and they will provide you with amazing social media content tailored for you. You just review it and schedule it. It is so simple and has really freed up my time.
3. Deciding on your posting frequency and times
How frequently to post is a tough one to figure out since it really varies for your business and the individual social media platforms. When posting to Twitter, sending out up to 10 tweets in a day is considered fine but you would not want to do that on Facebook or Instagram for example.
Here is a general guideline, but you will need to run some analytics to see what is working for you in terms of frequency and times.
- Facebook – 1-2 posts per day
- Twitter – 5 – 15 tweets per day
- Pinterest – 4 – 15 pins per day
- Instagram – 1 – 2 posts per day
- Google+ – 1 post per day
- LinkedIn – 1 post per business day
- YouTube – 1 video per week
4. Create an overview of major events
Before you get ready to start filling your calendar with content, take the time to mark important events. Especially any events you want to create posts around. Here are a few events to consider as you go through your calendar:
- Special Events
If seasonality affects your business, make sure to account for this on your calendar. If your business slows down in summer, for example, mark your calendar to remind you to slow down on the amount of content you are posting.
5. Fill up your calendar
- Now comes the step of filling up your content calendar. You first want to figure out which content buckets you will be using for each social media platform along with your posting times. Then you will move over to putting the content into the calendar. Keep in mind you do not need to generate fresh content each day. Re-purposing social media posts is a great way to come up with new content too.
Below are some ideas to help you come up with interesting content to share with your followers.
- Tools like BuzzSumo and scoop.it give you the ability to find the most highly shared content in your niche based on keywords.
- Check out your competitor’s pages and see what type of content is generating buzz and lots of engagement with their audience.
- Use Google Analytics to see which posts are performing best for you on your site. This can then be your base for re-purposing content. As an example, you can create an infographic or come up with some images with a short tagline related to your post.
- Asking questions with multiple choice answers are a great way to boost engagement with your followers.
- Answer questions your audience is asking. Find Facebook groups related to your niche and see what people are asking about. Make a spreadsheet of them and come up with short tips to create as a post.